Recently I had a client frustrated about a tool she bought off of a post on Facebook. She didn’t understand why the pitch didn’t equate with the actual product. She’s not alone.
We’re inundated daily with people’s ‘expertise’ and offerings on social media ranging from LinkedIn to Facebook and beyond. Unfortunately what often happens is the product being pitched is based in the ‘expertise’ of knowing how to market and manipulate social platforms. That doesn’t always make the producer an expert in subject matter, only an expert in marketing, and that’s where the wheels fall off.
If you are looking for an expert, look beyond the post. Look for experience, for testimonials, look for education, etc. In a world of being able to manipulate the perception of popularity and ‘expertise’ and how ‘valid’ something is by maneuvering through the social media analytics world, not to mention AI, increasingly relevant is the saying, “You can put lipstick on a pig, but it’s still a pig.” Do your homework prior to investing.
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