Donor Retention

Donor retention is often the greatest overlooked opportunity.  I saw the graphic and article below and was reminded how timeless the message is!  Look at the difference in attrition between commercial business and nonprofits.  That is a lot of money left on the table.

http://www.frogloop.com/care2blog/2013/2/11/strategies-to-increase-nonprofit-donor-retention-rates.html?lastPage=true&postSubmitted=true 

NonprofitDonorRetention

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About the author

Sophia Bennett is an art historian and freelance writer with a passion for exploring the intersections between nature, symbolism, and artistic expression. With a background in Renaissance and modern art, Sophia enjoys uncovering the hidden meanings behind iconic works and sharing her insights with art lovers of all levels.

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