Donor retention is often the greatest overlooked opportunity. I saw the graphic and article below and was reminded how timeless the message is! Look at the difference in attrition between commercial business and nonprofits. That is a lot of money left on the table.
Donor Retention
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About the author
Sophia Bennett is an art historian and freelance writer with a passion for exploring the intersections between nature, symbolism, and artistic expression. With a background in Renaissance and modern art, Sophia enjoys uncovering the hidden meanings behind iconic works and sharing her insights with art lovers of all levels.
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